The Urban Citizen
Living in a fast-paced urban environment, we wanted to reduce hassle and provide individuals with the freedom to wear fashionable, functional and comfortable clothing throughout the day.
We created Kydra for people like us. Our plans and schedules are constantly changing. One moment you’re in a business meeting, and next you’re in the gym for yoga. What you wear should be versatile and adaptable for the different situations you may face as you go about your day. You shouldn’t have to plan your day around worrying about how many outfits you need, when you can just bring one.
As athletes ourselves, we understand how technical apparel feels and would love to wear them at all times. From the gym to your next favourite travel destination, we will be there for you so that you never have to sacrifice comfort and performance for style. What you wear should be able to keep up with you, while looking like you’re dressed the part. We want to be your perfect partner everyday, everywear.
The City of Diversity
We live in a concrete jungle, a city within a garden. Singapore’s tropical climate is perfect for us as a testing ground, where we can research, fit, design and experience our products to their fullest potential. As one of the world’s finest business hubs in the world, getting caught up in the hustle and bustle in apparel that isn’t breathable and comfortable is definitely not desirable. This is where we come in. We create clothing you want to be in 24/7 while looking slick and polished at the same time.