Press Releases

Welcome to our press page. Here you'll find updated news on our company and information on our latest releases.

Media Kit

For press inquiries, please contact rachel@mykydra.com.

16 December 2021

KYDRA LAUNCHES NEW FEMALE ATHFLOW COLLECTION, EXPLORE KOMI & MORE

KYDRA LAUNCHES NEW FEMALE ATHFLOW COLLECTION, EXPLORE KOMI & MORE

Kydra launches Explore Komi & More, a new collection inspired by the perpetuating work-from-home (WFH) situation in Singapore and the growing demand for loungewear & athleisure. In a 2020 Pinterest Predicts fashion report, the “Athflow”trend was coined after significant spikes in search volumes around terms like “soft outfits” and“home dress women” were observed. Athflow is the new athleisure -- where elegance meets athleisure and is “professional enough for the ‘office’, stretchy enough for the yoga mat and comfy enough for the sofa.”

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7 October 2021

KYDRA LAUNCHES NEW FEMALE COLLECTION, YOURS TO EXPLORE, COMBINING STYLE AND FUNCTION FOR THE URBAN ATHLETE

KYDRA LAUNCHES NEW FEMALE COLLECTION, YOURS TO EXPLORE, COMBINING STYLE AND FUNCTION FOR THE URBAN ATHLETE

Kydra launches Yours to Explore, a new collection inspired by women who desire versatile activewear that will take them from work to workouts effortlessly in hot, humid Singapore. Featuring Kydra’s signature lightweight, sweat-wicking Kyro fabric, the highlights of the collection are the all-new Kyro Helix leggings as well as improved versions of the crowd-favourite Kyro Pocket Shorts and Sierra Kyro Midline Bra that come in longer lengths for extended support. 

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4 October 2021

狮城品牌KYDRA来势汹汹

狮城品牌KYDRA来势汹汹

疫情当下,大家对健康生活异常重视,运动不可或缺。新加坡天气酷热潮湿,笔者对运动装有四大要求,穿在身上必须吸汗,散热,透气,合身。笔者最近在社交媒体上看到KYDRA这个品牌,男女通杀,许多博客也穿上推广,品牌知名度不断提高。

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19 August 2021

Homegrown activewear label Kydra launches Explore Your Adventure

Homegrown activewear label Kydra launches Explore Your Adventure, a new men’s collection of staples for all-day wear and sports activities in hot, humid conditions

Homegrown activewear label, Kydra, is set out to inspire Asian men to explore the possibilities of an active lifestyle with the launch of a new men’s collection, Explore Your Adventure, created out of lightweight, sweat-wicking and quick-cool technical fabric.

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11 August 2021

Kydra Activewear: How a digital-only brand took the local athleisure scene by storm

Kydra Activewear: How a digital-only brand took the local athleisure scene by storm

Walk into any yoga studio, gym, or even supermarket, and chances are you’ll see someone clad in Kydra activewear. 


Established in 2018 by university friends Jimmy Poh and Dingyao Wong, the digital-only athleisure brand has since amassed a legion of fans across the region.

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22 March 2021

Kydra: How Two Gym Buddies Created Their Own Line After Failing to Find Functional Activewear in Singapore

Kydra: How Two Gym Buddies Created Their Own Line After Failing to Find Functional Activewear in Singapore

Despite their initial lack of expertise, Jimmy Poh and Wong Dingyao have transformed the activewear scape in Singapore.


It all started from gym shorts with shallow pockets. As university mates and gym enthusiasts, Jimmy Poh and Wong Dingyao would often work out together. After a cracked phone and misplaced credit cards, the two friends embarked on a search for functional activewear and to their surprise, found none.

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6 January 2021

Start The Year Right With This Recharge Staycation Experience

Start The Year Right With This Recharge Staycation Experience

Grand Hyatt Singapore and Kydra’s curated experience will ensure you’re in peak condition by the time you check-out.

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