KYDRA ESSENTIALS TO LOOK GOOD IN: THE ATHFLOW TREND
The past two years have not been kind. Most of us have spent our lockdowns almost exclusively in pyjamas or comfy clothes, and as lockdowns ease and we return to the office, our cosy attire is likely to be the main thing we’re reluctant to give up!
Well, we’re here to tell you that you might not have to leave your loungewear at home.
QOTD: Is athflow even a real thing?
Hold on to your hats now, ladies. Athflow is as legit as it gets. In fact, it’s been around for a while.
It is basically an elegant take on ultra-casual, loose, and comfortable apparel. It’s clothing that straddles the line between casual and professional. Here at Kydra, we’re huge fans of athflow! This latest trend inspired our brand new range of outfit styles, which we’re excited to fit into our everyday collection.
According to Pinterest, athflow was labelled as one of 2021’s biggest emerging trends. It was categorised as “professional enough for the office, stretchy enough for the yoga mat, and comfy enough for the couch.” For context, this is based on Pinterest’s data of over 400 million people. So if anything, we in Singapore are still catching up on this trend!
Athflow: new and improved athleisure
Think of it like this - athleisure is essentially stylish gym and sporty clothing comfortable enough for everyday wear. Athflow is more about flowy, usually oversized, silhouettes that are lightweight and fashionable.
Athflow is athleisure amplified. It’s even more comfortable, loose-fitting, and more versatile than athleisure. In fact, athflow outfits have become the go-to outfit choice for casual workplaces and days out. Ladies, you no longer have to squeeze into tight pants and heels every morning - athflow is both comfortable and practical!
Consider reinventing your take on athleisure and incorporating some flowy garments into your wardrobe as well. The clothing shift might be just what you need for the colder season in Singapore!
How to style Athflow
#1: To complete the elevated loungewear look, opt for neutral colours and pastels. Athflow was born following the pandemic - in that spirit, muted, softer colour palettes are key to doing the style justice.
#2: Accessorize! Athflow on its own is such a minimalistic and graceful look that you can’t really go wrong with adding some sunglasses or layered necklaces. Finish off the look with your favourite slip-on sneakers (or Kydra Shoes!) and you're good to go.
#1: Don’t pair two flowy pieces of clothing together in a single outfit! Aim for balance - an oversized tee or relaxed tank would look best with stretchy shorts and leggings. In the same way, flowy pants go perfectly with our selection of long-line sports bras.
#2: Don’t be afraid to wear it out! Sample the style out in public, perhaps to brunch with your friends or for a date at a coffee shop.
#1: To complete the elevated loungewear look, opt for neutral colours and pastels. Athflow was born following the pandemic - in that spirit, muted, softer colour palettes are key to doing the style justice.
#2: Accessorize! Athflow on its own is such a minimalistic and graceful look that you can’t really go wrong with adding some sunglasses or layered necklaces. Finish off the look with your favourite slip-on sneakers (or Kydra Shoes!) and you're good to go.
#1: Don’t pair two flowy pieces of clothing together in a single outfit! Aim for balance - an oversized tee or relaxed tank would look best with stretchy shorts and leggings. In the same way, flowy pants go perfectly with our selection of long-line sports bras.
#2: Don’t be afraid to wear it out! Sample the style out in public, perhaps to brunch with your friends or for a date at a coffee shop.
Athflow and Kydra: The perfect match!
THE QUINTESSENTIAL ATHFLOW LOOK!
If you want to attempt the standard, tried-and-tested athflow look, our Kydra Longline bras are an absolute must-have. To start, we’d suggest Longline bras because their length means they can pass as comfy, casual crop tops - check out our Core Longline bra in the colour Rouge for some inspiration!
Our December launch features the new Lexi Longline bra that works perfectly as a component of an athflow look thanks to its elegant fabric finish, especially in neutral colours, Peach and Titanium.
Of course, you’d have to pair your Longline bra with some loose, flowy pants or even some denim bottoms for your next weekend date. Athflow is all about pairing flowy clothes with more fitted counterparts to create the perfect silhouette.
Bonus tip - If you throw on a cardigan over this outfit, you might even be able to wear it to work!
THE COOLEST PERSON ON THE STREET!
The Savannah tank would also be perfect for an athflow look. Wear it as it is if you're going for a more relaxed and oversized fit, or knot the slitted back for a fitted look!
The newly launched Coraline crop top was designed as a loose layer to slip over your sports bras - its loose-fitting silhouette makes it an athflow necessity. The crop top was designed with ultra-lightweight and breathable cotton fabric so that you can stay comfortable even in long sleeves.
The Coraline crop top is available in various soft colours, including the shades Cream and Dew - both ideal for achieving that signature athflow colour palette. Wearing this oversized top off-the-shoulder would even make for an excellent virtual meeting outfit!
Pair either top with a stretchy pair of Kydra leggings or shorts so that your outfit has a sense of balance and symmetry! Bonus tip - Our Komi leggings and Studio 2” shorts would both be optimal pairings with a loose-fitting Kydra top.
The future of fashion is here
Don’t miss out! While we’re hopefully helping you dip your toes into the world of athflow, we’d love to see you go beyond our advice and try your own style combinations! We'd love to see the Kydra athflow looks you've come up with; tag and share your #OOTDs with us at @kydraofficial on Instagram!
Happy shopping!
Are you ready for comfort?
Are you ready for comfort?
DISCLAIMER: THE VIEWS AND OPINIONS EXPRESSED HERE ARE OF THE AUTHORS AND DO NOT NECESSARILY REFLECT THE OFFICIAL POLICY OR POSITION OF KYDRA. ANY CONTENT PROVIDED BY OUR WRITERS ARE OF THEIR OPINION, AND ARE NOT INTENDED TO MALIGN ANY ORGANIZATION, COMPANY, INDIVIDUAL AND MORE.