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Press Releases

Welcome to our press page. Here you'll find updated news on our company and information on our latest releases.

For press inquiries, please contact hello@mykydra.com.

2023
KYDRA’S ALL-NEW ASCEND COLLECTION – ENGINEERED FOR THE ONES WHO WANT TO RISE ABOVE IN ALL ASPECTS OF LIFE

21 APR 2023

For the ones who want to aim higher and go further, KYDRA is back with their all-new Ascend Collection for you to not settle for anything less than greatness in your fitness journey. Crafted with precision and style to give you the maximum support and comfort, this new unisex collection helps you focus on what’s important so you can hustle harder, rise above and become the best version of yourself in every workout.

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PERFECT YOUR EVERYDAY WITH KYDRA’S NEW WOMEN’S ACTIVEWEAR – THE ALPHA COLLECTION

17 JAN 2023

KYDRA launches The Alpha Collection, a collection of new and improved essential pieces to perfect your everyday. Driven by performance, this collection is designed to enhance your active everyday – with technical solutions that deliver ultimate support and functionality.

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2022
CAN’T STOP, WON’T STOP: KYDRA LAUNCHES A BRAND-NEW MEN’S ACTIVEWEAR AS PART OF THE EVERYDAY, EVERYWEAR COLLECTION

8 SEP 2023

As part of the Everyday, Everywear collection, KYDRA has meticulously designed an array of versatile sports tops and bottoms for men who are seeking form and function that can empower the lifestyle and performance they want. Whether it’s for work, a workout or even a day out, these new and improved men’s styles are more than just a functional addition to the wardrobe but the perfect addition to fit across different aspects of everyday life.

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FITNESS BRAND KYDRA GETS PHYSICAL AT FIRST STOREFRONT, NOW OPEN IN ORCHARD

26 AUG 2023

Homegrown activewear label Kydra has made the leap from online to brick and mortar with the opening of its first physical outlet in Orchard.

Made for and by athletes, Kydra is showcasing its activewear in a basement store at the Takashimaya Shopping Centre.

The brand, founded in 2017, said it creates “versatile and adaptable activewear for people” living in sweltering tropical climates without sacrificing functionality and fashion.

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The KYDRA Flagship Store is now open
BOOM TIME FOR FITNESS BUSINESS

25 AUG 2023

Hands up if you were bitten not just by the Covid bug but the exercise craze that set in during the pandemic.

You would have found yourself heading to park connectors or nature reserves for fresh air, or maybe helped clear out the shelves at places like Decathlon, picking up dumbbells and resistance bands.

According to Sport Singapore, more than 238,000 people made use of its 26 ActiveSG gyms in May 2022, a 6 per cent rise compared to the same month in 2019.

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The KYDRA Flagship Store is now open
KYDRA RAISES FUNDS FOR CHILDREN WITH CHRONIC ILLNESSES AT CLUB RAINBOW (SINGAPORE)

5 MAY 2023

KYDRA marks its fifth-year milestone as a local start-up with a limited edition Kydra for Club Rainbow: FUN-raiser Kit, designed to raise funds and public awareness for the children and their families of Club Rainbow (Singapore) (CRS). 100% of profits from the sale of the FUN-raiser Kits will be donated to CRS. As Kydra grows to become the local fitness brand to watch, so has the brand’s commitment to take positive action through service in a fun, healthy and meaningful way. In collaboration with CRS, the concerted effort formed the creative space for both its talented 16-year-old beneficiary, Sage Tan, and the Kydra team to support the cause.

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Kydra for Club Rainbow Fun-raiser Water Bottle Kit Accessories Kydra
KYDRA LAUNCHES NEW FEMALE COLLECTION, EXPLORE EVERYDAY ESSENTIALS, FOR ALL-DAY COMFORT

21 APR 2023

KYDRA launches Explore Everyday Essentials, a new collection of everyday essentials that embodies the growing demand for staple and multifunctional pieces. This collection is created to marry comfort and functionality while bolstering confidence as you go from the lounge to the gym and streets. Expect a fresh blend of the new and the improved with this collection. Level up with updated crowd-favourites the Kyro 4” Pocket Shorts II, in a simplified design to minimise distractions, and the 7/8 Kyro Leggings, now flanked by side pockets to keep all things essential close! 

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KYDRA CELEBRATES 5 YEAR MILESTONE WITH A MONTH-LONG CELEBRATION

1 MAR 2023

Homegrown activewear label KYDRA celebrates its fifth year anniversary of revolutionising the local fitness landscape with comfortable, stylish and functional clothes, suitable for both the gym and streets. Established in 2017 by two university friends during a gym session, leveraged on the rising popularity of athleisure and has since grown to amass huge fan bases across the region as the leading go-to local activewear brand loved by many. 

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KYDRA LAUNCHES FIRST SWEAT COLLECTION OF 2022, DARE TO EXPLORE WITH KYDRA

10 FEB 2023

KYDRA launches Dare to Explore with KYDRA, a new collection designed to challenge urban athletes to explore their individual styles and personalities while pursuing an active lifestyle. Featuring 15 new eye-popping colours like bubblegum, lime, arctic and neon pink, this new collection is set to be a fun start to the new year and a refreshing response to the challenges the world faced in the two pandemic years before. 

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2021
KYDRA LAUNCHES NEW FEMALE ATHFLOW COLLECTION, EXPLORE KOMI & MORE

16 DEC 2021

KYDRA launches Explore Komi & More, a new collection inspired by the perpetuating work-from-home (WFH) situation in Singapore and the growing demand for loungewear & athleisure. In a 2020 Pinterest Predicts fashion report, the “Athflow”trend was coined after significant spikes in search volumes around terms like “soft outfits” and“home dress women” were observed. Athflow is the new athleisure -- where elegance meets athleisure and is “professional enough for the ‘office’, stretchy enough for the yoga mat and comfy enough for the sofa.”

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KYDRA LAUNCHES NEW FEMALE COLLECTION, YOURS TO EXPLORE, COMBINING STYLE AND FUNCTION FOR THE URBAN ATHLETE

7 OCT 2021

Kydra launches Yours to Explore, a new collection inspired by women who desire versatile activewear that will take them from work to workouts effortlessly in hot, humid Singapore. Featuring Kydra’s signature lightweight, sweat-wicking Kyro fabric, the highlights of the collection are the all-new Kyro Helix leggings as well as improved versions of the crowd-favourite Kyro Pocket Shorts and Sierra Kyro Midline Bra that come in longer lengths for extended support. 

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狮城品牌KYDRA来势汹汹

4 OCT 2021

疫情当下,大家对健康生活异常重视,运动不可或缺。新加坡天气酷热潮湿,笔者对运动装有四大要求,穿在身上必须吸汗,散热,透气,合身。笔者最近在社交媒体上看到KYDRA这个品牌,男女通杀,许多博客也穿上推广,品牌知名度不断提高。

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HOMEGROWN ACTIVEWEAR LABEL KYDRA LAUNCHES EXPLORE YOUR ADVENTURE, A NEW MEN’S COLLECTION OF STAPLES FOR ALL-DAY WEAR AND SPORTS ACTIVITIES IN HOT, HUMID CONDITIONS

19 AUG 2021

Homegrown activewear label, KYDRA, is set out to inspire Asian men to explore the possibilities of an active lifestyle with the launch of a new men’s collection, Explore Your Adventure, created out of lightweight, sweat-wicking and quick-cool technical fabric.


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KYDRA ACTIVEWEAR: HOW A DIGITAL-ONLY BRAND TOOK THE LOCAL ATHLEISURE SCENE BY STORM

11 AUG 2021

Walk into any yoga studio, gym, or even supermarket, and chances are you’ll see someone clad in Kydra activewear. 

Established in 2018 by university friends Jimmy Poh and Dingyao Wong, the digital-only athleisure brand has since amassed a legion of fans across the region.


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KYDRA: HOW TWO GYM BUDDIES CREATED THEIR OWN LINE AFTER FAILING TO FIND FUNCTIONAL ACTIVEWEAR IN SINGAPORE

22 MAR 2021

Despite their initial lack of expertise, Jimmy Poh and Wong Dingyao have transformed the activewear scape in Singapore.

It all started from gym shorts with shallow pockets. As university mates and gym enthusiasts, Jimmy Poh and Wong Dingyao would often work out together. After a cracked phone and misplaced credit cards, the two friends embarked on a search for functional activewear and to their surprise, found none.
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