Kyro Lite: The Apparel Upgrade
Men Didn’t Know They Needed
The athleisure trend is a relatively new development in the convergence of fashion and fitness. It is no longer uncommon to see people wearing their workout gear everywhere to perform a wide range of tasks other than exercising.
But if we think about it, generations of Singaporean men have been wearing their SAF-issued singlets, shorts and sport shoes for everything in life – from exercising in neighbourhood parks, to grocery shopping in markets, or just hanging out at home.
As a tribute to these true pioneers of athleisure, Kydra has created a new men’s collection using Kyro Lite, a spin on our signature Kyro fabric.
This series was designed to provide a noticeable upgrade in comfort, performance and appearance for Singaporean men – without compromising the do-it-all versatility and simplicity that they love.